Director, University Analytics & Institutional Research
University of Arizona
Tucson, Arizona, United States
Ashley Hurand serves as Director for University Analytics & Institutional Research (UAIR) at the University of Arizona. UAIR is responsible for managing the Enterprise Data Warehouse as well as the institution’s self-service reporting tool, UAccess Analytics. Ashley's strengths lie in understanding the intersection between institutional data and business needs, as well as expertise in dashboard design, data visualization and user experience. During Ashley’s tenure with UAIR, she has played a key role in developing user-centered tools such as Interactive Fact Book, with the goal of furthering data literacy. Ashley holds both a Master of Science in Management Information Systems from the University of Arizona and a Master of Social Work from Arizona State University.
The Past, Present, and Future of the Fact Book at the University of Arizona
Thursday, May 22, 2025
10:45 AM – 11:30 AM East Coast USA Time