UX Architect - Marketing and Communications
Clemson University
Liberty, South Carolina, United States
V. Kyle Phillips is the UX Architect in the Division of Marketing and Communications at Clemson University, where she leads the architecture and strategy of the University’s website. Her work focuses on improving user experience, accessibility, search engine optimization (SEO), and the overall relevance of digital content. She collaborates with departments across campus to redesign websites that better serve their audiences through inclusive, data-informed, and user-centered solutions.
With a career rooted in higher education, Kyle has held roles in communication, strategic initiatives, and student support. Her background in graphic design and the print industry informs her approach to digital storytelling and visual communication, particularly in creating cohesive and engaging user experiences. She places a strong emphasis on accessibility, ensuring that digital content and interfaces meet the needs of students, faculty, and staff.
Kyle’s role extends beyond web strategy. She co-chairs Clemson University’s Data and Analytics Working Group and played a key role in developing the University’s annual Data Engagement Conference. Through this work, she promotes the integration of data into digital decision-making and institutional planning. She is also known for developing digital tools and structured processes to enhance self-service, operational efficiency, and collaboration across campus.
Her educational background includes a Bachelor of Fine Arts in Sculpture (2000) and an MBA (2013) from Clemson University, where she won first place in the Innovation at Work competition. She also holds a Social Marketing certificate from Hootsuite and has completed professional training in Project Management and digital accessibility through WebAIM.
Kyle’s expertise bridges UX, accessibility, analytics, and strategy—making her well-equipped to address the challenges and opportunities involved in building inclusive, effective websites and portals for complex institutions.
Digital Transformation: Building SEO-Driven Websites and Efficient Portals
Thursday, May 22, 2025
9:45 AM - 10:30 AM East Coast USA Time