Quick Insights, Big Impact: Leveraging Pulse Surveys and AI

Session Abstract: Pulse surveys––regularly asking brief questions to monitor sentiment––have become commonly used tools in user-experience research. This session will delve into the implementation of a two-item pulse survey to assess net promoter sentiment, integrate demographic data, and inform assessment practices, leadership briefings, and institutional transformation initiatives. Attendees will gain practical knowledge on launching pulse surveys, understanding their benefits over traditional methods, and using them to monitor trends, equity, and inclusiveness across the academic year. Additionally, the session will highlight the integration of AI tools like ChatGPT, Copilot, Gemini, and Relative Insight to enhance qualitative analysis, offering a glimpse into the future of AI-driven assessment. Attendees will leave with actionable strategies to leverage pulse surveys and AI for timely, data-informed campus improvements.

Keywords: Pulse, survey, net promoter, qualitative analysis, segmentation, Qualtrics, Tableau, assessment, AI