Digital Transformation: Building SEO-Driven Websites and Efficient Portals

Session Abstract: In today’s digital landscape, a well-designed, user-centered external website is essential for large institutions. This session will explore how to optimize your website for user engagement, SEO best practices, and accessibility standards. We’ll discuss the latest strategies to ensure your site ranks well in search engines and is accessible to all users, including those with disabilities. Additionally, we’ll explore how focusing on external engagement creates a need for a robust internal portal to streamline workflows. By leveraging Microsoft Azure for on-demand infrastructure and Python for task optimization, institutions can enhance team collaboration and operational efficiency. Attendees will leave with actionable insights to improve both their institution’s external digital presence and internal processes.

Keywords: cloud services, Python, digital strategy, accessibility compliance, website optimization