Director of Data Analytics and Program Assessment Purdue University West Lafayette, Indiana, United States
Session Abstract: This session will explore undergraduate enrollment trends in AACSB-accredited business schools using the Theory of Student Demand. The main topics include (1) key factors influencing student enrollment (e.g., tuition, financial aid, labor market outcomes); (2) a 10-year analysis of enrollment trends using data from AACSB DataDirect; and (3) statistical methods (e.g., regression, time-series) to assess how factors like tuition affect enrollment. Attendees will gain (a) actionable insights into enrollment trends and student behavior; (b) tools to benchmark their school's performance against peers; and (c) data-driven strategies to optimize program offerings, tuition, and financial aid policies. The session aims to equip attendees with the skills to analyze enrollment trends; enable strategic decision-making for improving recruitment and retention; and promote data-driven policymaking for institutional success.
